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Feb 15, 2013 4:00am PST
president clinton to write the blurb, so that is something to help get that brand established. so what is your strategy for breaking into this country? > > the strategy is that we started in the east coast, new york area, for seven, eight months already. we visit doctors, ophthalmologists, pediatricians, pharmacists. it was quite successful. so we decided to go ahead and start now in the west coast, los angeles area, and florida, and add products later. > that's the point. your company makes 1000+ products, but you are starting with only one. > > we decided to start with one product: this is eye- cleansing wipes, to clean the eyelids. it is very important. eye hygiene is very important to practice every day. more important than oral hygiene, because we only have two eyes, and if vision is deteriorating, quality of life is deteriorating. > that sounds like a whole new market category, eye hygiene. so you are also establishing that in addition to the brand. > > right. we think we are establishing a new concept actually, and people- it's so simple to practice eye hygiene that i think peop
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